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Friday, June 15, 2012

Partnering with Saffron Road



I am excited to announce that I have partnered with the halal food industry's leading brand, Saffron Road. Two years ago when the company launched in Ramadan I was in Berkeley California at Zaytuna College for the summer. I took my family to Whole Foods and stocked up on almost all of their frozen entrees. These gluten free dinners were great meal options for last minute iftars. Needless to say we have been supporting Saffron Road ever since, by telling communities and friends about this unique company. 

Two years later, I find myself traveling the Saffron Road and taking the show to various communities. I have teamed up with Mustafa Davis to promote Saffron Road during its new launch in Costco on the West Coast. During the next few weeks; we will be Blogging, Tweeting and posting on Facebook our interactions with communities in Denver, Boulder, Phoenix, San Diego and San Francisco.
Thursday we arrived in Denver after spending the entire day Wednesday in New York and Pennsylvania with production plant employees, family farmers, management staff and humanely raised chickens, lots of happy chickens!!! This experience has been great! The trip to the plant and modest family owned  farm in Amish country has only increased my confidence in this company.
Saffron Road offers a great product, but don't take my word for it. Go to the website and use the Store Locator to find the nearest location that carries Saffron Road products.
There are many reasons why I support Saffron Road, but in summing it up, it looks like this: 

  • Saffron Road is committed to embodying a comprehensive meaning of halal
  • I can trust Saffron Road products and serve them to my family with confidence
  •  Saffron Road understands that spirituality and food are linked and embodies this belief in their whole eco-cycle from farm to your table. 
  • Saffron Road is driven by strong ethical morals and traditional faith-based values 
  • Saffron Road is creating greater visibility for the American Muslim community through increased brand presence
  • Plainly speaking...their products taste amazing!

    Go and get you some...you can thank me later!

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