FOR IMMEDIATE RELEASE
Saffron Road Takes a Road Trip
Brand to Promote New Halal Products
to Muslim Communities
Stamford, CT – June
15, 2012 – In an effort to create more awareness and further their bond with
Muslim consumers, Saffron Road™, the packaged food
brand of American Halal Co., is hitting the road to visit multiple Muslim
communities across the West Coast region of the United States. As availability
with retail partners continues to significantly increase on the West Coast, the
Saffron Road team hopes their Club Halal tour will drive
more awareness of their Halal Certified products, while also encouraging consumers
to go into their local stores to purchase the brand’s products.
Saffron Road CEO, Adnan Durrani, says, “Hitting the road with a mobile tour is a first for our brand, and we’re
excited to connect with Muslim communities so directly. I started this company
out of the recognition that there are too few Halal options in the American
marketplace, and we are certainly doing our part to make it easier for Muslim
shoppers to find food products that meet their needs,” continues Durrani.
The brand is partnering with Muslim thought leaders Dawood Yasin and Mustafa Davis to help
communicate their message to Muslim communities in Denver, Boulder, San Diego,
Phoenix and San Francisco.
Dawood Yasin, Muslim Advisor of Dartmouth College of Hanover, New
Hampshire says, “Saffron Road has done
all of us a great service by raising the industry standards in Halal food
production. For years people have asked me, “where can I find Halal, humanely
raised, organic beef and chicken?” I could not recommend any brands, as I was
not confident that their products were meeting such standards. Saffron Road has
not only met these standards for the American Muslim community, it has, in
addition to this, also won the support of mainstream retail food vendors.
That’s huge! I am excited to be a part of this Road Trip, and to share with
others my experiences of promoting a Halal brand that I can trust.”
Each stop
will include a brief informational session about Saffron Road’s Halal standards,
commitment to ethical consumerism and focus on providing Muslim consumers with
more quality Halal options in convenient grocery stores all across the country.
Complimentary samples of Saffron Road products will also be available, along
with special offers exclusively for attendees. In addition, the tour will
announce details of an important new retailer partnership with select Costco
stores in the area.
Mustafa Davis, Film Director and Photographer from Fremont, California
shares, "The Saffron Road tour is a very exciting initiative for me. In
the past I, myself, have been skeptical of the meat and poultry industry for
many reasons. We live in a time where corporate scandals and mistreatment of
animals dominate the food industry media and so it's very refreshing to see
that Saffron Road has created a brand that embodies ethical consumerism,
all-natural, anti-biotic free products harvested on family owned farms.
After personally visiting the farms, I saw firsthand the amount of care
and concern Saffron Road has not only for the animals, local farmers, and the
environment, but also for maintaining the highest Islamic principles of Halal.
I'm positive that Saffron Road is setting the ethical standard of Halal for the
American Muslim community."
Saffron
Road markets a variety of Halal Certified products – from frozen gourmet ethnic
meals and chicken nugget items, to broths, simmer sauces and appetizers. All
Saffron Road products are Halal Certified by the Islamic Food and Nutrition
Council of America (IFANCA).
Saffron Road’s All Natural Certified Halal entree uses chicken that is
Certified Humane by Humane
Farm Animal Care. All of Saffron Road’s livestock are fed 100% vegetarian
feed and are never given Antibiotics or Hormones.
About Saffron
Road
American Halal Co. markets All Natural Halal Certified food
under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP,
are serial entrepreneurs having been involved in companies like Vermont Pure
Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The
Company’s management and Board represent a team of proven entrepreneurs at
building premium food brands. Saffron Road’s mission is to offer All Natural
Halal Certified and Gluten Free foods, which are also holistic, sustainably
farmed, and antibiotic free. Saffron
Road’s products are sourced from livestock which is fed only 100% vegetarian
feed and are humanely treated. The Company seeks to bring its mission to a
higher awakening with the local and global community, embodying a socially
conscious company ethic as well as setting the standard for premium quality
Halal Cuisine.
Media Contacts: Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa@hewarcommunications.com Kate Pearson, American Halal Company, Inc.,
203.961.1954 x100, kate@americanhalal.com
For more information about Saffron Road, please visit saffronroadfood.com. You can also join us on Facebook
at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at
pinterest.com/saffronroadfood.
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